DESIGNING AT SERIES C, GROWTH STARTUP

Brand partnerships at Super

I was a Product design intern at Super in 2023. I lead the interface design of Super.com's first monetization initiatives. I closely collaborated with 1 Product manager, 2 Software developers, and 1 content marketer.

OUTCOME

Within a few weeks, 5+ users switched to Super's mobile phone plan.

Eager to monetize, Super.com launched a mobile phone plan in partnership with Gigslabel. The Super mobile plan was among the first set of monetization initiatives at Super.com & it performed modestly in its early stages, converting 5+ users.

Eager to monetize (See my Fuel Rewards case study), Super.com launched a mobile phone plan in partnership with Gigslabel. The phone plan performed modestly in its early stages as the only promotion channel was the mobile application.

DESIGN APPROACH

I approached the UI/UX of the Super’s mobile plan with a fresh set of eyes, challenging existing design patterns and components.

To minimize dev lift, the use of existing design patterns and components were encouraged. However, as I am often interested in tackling UI/UX problems from a more creative, open-minded headspace, I presented with alternatives.

Eager to monetize (See my Fuel Rewards case study), Super.com launched a mobile phone plan in partnership with Gigslabel. The phone plan performed modestly in its early stages as the only promotion channel was the mobile application.

FIRST ITERATION

I experimented with cards and tags to improve the presentation of different types of information.

To remove my bias of the existing design system, I refreshed the modal design with components that are akin of the typical visual design of phone and subscription plans.

Eager to monetize (See my Fuel Rewards case study), Super.com launched a mobile phone plan in partnership with Gigslabel. The phone plan performed modestly in its early stages as the only promotion channel was the mobile application.

FINAL DESIGN

Inspired by the industry standard, I highlighted the key information users immediately look for in a phone plan.

Content was rearranged to minimize filler information.

Eager to monetize (See my Fuel Rewards case study), Super.com launched a mobile phone plan in partnership with Gigslabel. The phone plan performed modestly in its early stages as the only promotion channel was the mobile application.

LEARNINGS

User-centric design enabled creativity.

While non-design stakeholders may already have a solution in mind, my advocacy for user-centric design enhanced conversations with my peers, fostering greater collaboration and a fresher perspective.

Eager to monetize (See my Fuel Rewards case study), Super.com launched a mobile phone plan in partnership with Gigslabel. The phone plan performed modestly in its early stages as the only promotion channel was the mobile application.

other projects

watsonxBI, Designing for Semantic Models at IBM

Brand partnerships at Super.com: Fuel Rewards

Take me back home

au.

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